Mar 04, 2014 • By

“Where’s Lucky?” game underway

As we approach St. Patrick’s Day, the Lucky Charms team is gearing up for the final weeks of a 50-day celebration of the 50th year of the brand by launching the “Where’s Lucky?” game.

You can find it at Play.LuckyWasHere.com.


The game, which runs through March 17, is an interactive online experience for Lucky Charms fans 18 and older.

The limited edition prizes that participants have a chance to win include:

-Custom Designed Lucky Charms Monster DNA Headphones


-Charming Bracelets, inspired by Lucky Charms shapes (bundles of pot of gold, four leaf clover, and special green charms)

-Custom Designed Lucky Charms Hats


-Lucky Charms High-Top Sneakers

-Exclusive Lucky Charms Pro-Style Skateboard

-One-of-a-kind Charms Inspired Casetagram Cases (featuring designs from Lucky Charms fans)

You can see photos of all the prizes when you play “Where’s Lucky?”

The premise of the game is that Lucky has left a trail of magical charms and surprises behind, putting his #LuckyWasHere mark everywhere he goes. Participants search for Lucky by flipping over tiles on an interactive map. Finding Lucky earns an instant win for one of the limited edition prizes.

You can play up to 12 times a day, win once per day and win five times during the game period (March 4 – 17, 2014).

Visit LuckyWasHere.com for more fun with Lucky, and to play the game.