Outnumber Hunger
Apr 14, 2014 • By

A concert kicks off Outnumber Hunger

The 2014 Outnumber Hunger campaign has officially kicked off!

On Friday, April 4, more than 13,000 country music fans gathered at The LINQ in Las Vegas for the second annual Outnumber Hunger concert.

It was a great night and was fun to see it unfold firsthand, as it marked the official kickoff to the Outnumber Hunger campaign. There was no shortage of star power to rally the crowd for the cause.

Outnumber Hunger is a collaboration between General Mills, Big Machine Label Group and Feeding America that helps fight hunger in local communities. As we are entering our third consecutive year for the program, we have secured more than 25 million meals for local food banks in an effort to help the 49 million Americans that struggle with hunger.

The Outnumber Hunger concert was featured as a part of The Academy of Country Music’s ACM Party for a Cause Festival, a two-day music event leading up to the 49th Annual ACM Awards on Sunday, April 6. The concert not only kicked off the 2014 Outnumber Hunger program, but it truly gave our artists and fans the chance to unite their voices in the fight against hunger.

Outnumber Hunger

There was a star-studded roster of country music artists from Big Machine Label Group. The was headlined by superstar group Rascal Flatts. Other Big Machine label-mates who took the stage included ACM New Artist of the Year Justin Moore, and hot newcomers Thomas Rhett, The Cadillac Three, Cassadee Pope and Danielle Bradbery.

But the lineup would not be complete without this year’s Outnumber Hunger leading artists and country music’s reigning number one duo, Florida Georgia Line.

Outnumber Hunger

Outnumber Hunger

We also had returning host Jamie Little, motor sports reporter for ESPN and ABC, pumping up the crowd of country music fans as she helped lend her voice to the cause by informing concert-goers of ways they can help fight hunger in their local communities.

Fans were encouraged to purchase any of the specially marked General Mills packages and enter codes from these packages at OutnumberHunger.com. Each code submitted helps Feeding America secure five meals for local food banks.*

Little even posted her own #SelflessSelfie with the crowd, and encouraged fans to post their own, with each post worth a one meal donation to Feeding America on the night of the concert.

Outnumber Hunger

Artists like Justin Moore and Cassadee Pope took time during their sets to both thank fans and encourage them to learn more about Outnumber Hunger.

“You know all of the statistics, but there are 49 million people going hungry in America every day, and you all are here helping that change! So thank y’all so much!” Pope said to fans before playing one of her latest hits, “I Wish I Could Break Your Heart”.

The amount of fans that rallied together for our concert was truly amazing and something I will never forget, but if we didn’t get to see you in Vegas, don’t worry you’re in luck!

The Outnumber Hunger concert will be airing this Friday, April 18, at 7 p.m. CST. You can check it out at USAToday.com or check your local listings for details!

Outnumber Hunger

Here’s a preview!

The program, and Florida Georgia Line, also were just featured in USA Weekend.

There are so many of us that can help in the fight against hunger and Outnumber Hunger makes it easy to do so. “Like” Outnumber Hunger on Facebook, follow us on Instagram and Twitter, and learn more about how you can help!

By banding together we can help Outnumber Hunger!

*For every code entered by Jan. 31, 2015 at OutnumberHunger.com, General Mills will donate 55.5 cents to Feeding America, with a maximum total donation of $1.2 million. General Mills has already donated $600,000 and will donate up to an additional $600,000 based on online code entry.

Editor’s note: The replay of the concert was posted to YouTube on April 22.