May 28, 2014 • By

A protein boost for your breakfast

Cheerios has some big news today – the brand is launching Cheerios Protein.

With 11g of protein with milk, Cheerios Protein combines toasted “O”‘s with crunchy granola clusters in two flavors: Oats & Honey and Cinnamon Almond.

“Parents are looking for breakfast options that not only provide long-lasting energy, but also something their entire family will enjoy at times that are right for them,” says Matt McQuinn, senior marketing manager, Big G Cereal New Products. “Cheerios Protein offers the benefits that go along with starting the day with 11g of protein and the great taste of Cheerios that kids and parents already know and love.”

Cheerios Protein

Cheerios Protein Oats & Honey includes oats and honey sweetened whole grain oat cereal with crunchy oat granola clusters and real honey.

Cheerios Protein Cinnamon Almond combines sweetened oats and whole grain corn cereal with crunchy almond granola clusters and real cinnamon.

Cheerios Protein

Besides protein, the new cereals also contain 13 vitamins and minerals, more than half your daily value of whole grain (48g whole grain recommended daily) and are a good source of fiber.

Cheerios Protein is available at retailers nationwide.

You can learn more in Sarah Nassauer’s post on The Wall Street Journal’s Corporate Intelligence blog, titled “General Mills to Tap Into Protein Trend With Cheerios Protein.”