May the 4th Be With You from General Mills
16 brands across General Mills said “May the 4th Be With You” yesterday in celebration of Star Wars Day.
The campaign included nineteen May the 4th social and digital messages and ideas, ranging from Betty Crocker Star Wars Cupcakes to Go-GURT Lightsabers, to a Yoda made out of Food Should Taste Good chips and more.
The reference to “May the 4th” was first used in 1979 when an ad appeared in the London Evening News congratulating Margaret Thatcher on her election as Prime Minister. It stated “May the Fourth Be with You, Maggie. Congratulations.”
Since then, the day has grown in popularity among fans and brands alike.
“Star Wars is a pop culture phenomenon, and we love being able to support Star Wars Day with so many of our brands,” says Andrea Stein, integrated communications manager.
General Mills has a long history with Star Wars. Past programs have ranged from a Star Wars tumbler offered in 1977 with the release of the first Star Wars movie, to collectible Star Wars pens that were featured as part of the re-release of Episode I in 2012, and then a second set of collectible pens offered in 2013.
Enjoy some of the creativity our brands displayed yesterday, in the slideshow below – and May the 4th Be With You!
Editor’s note: Here are some related links that Star Wars fans will appreciate!