May 29, 2014 • By

Weelicious focuses on food for the family

Food writer, cookbook author and blogger Catherine McCord is passionate about raising kids who are great eaters.

McCord, who started her popular family food blog Weelicious in 2007, has been redefining the family meal one tasty recipe at a time.


What started as a food blog has grown into so much more, including two cookbooks, a YouTube channel with over 7 million views and numerous appearances on The Food Network and other media outlets.

McCord visited our headquarters recently to share her insights at the Taste Talks speaker series for employees, hosted by The Kitchens of General Mills.


When her blog first began, McCord initially focused her content around recipes for homemade baby food. As her children – who are now seven and five – grew, the recipes began to change, too. McCord now includes recipes for toddlers and older children as well as family mealtime.

Her first book, “Weelicious: 140 Fast, Fresh, and Easy Recipes,” is focused around meals the entire family can enjoy while her second book, “Weelicious Lunches: Think Outside the Lunchbox with More Than 160 Happier Meals.” aims to help moms prepare creative, well-balanced lunches for their kids.


It was particularly inspiring to see how McCord gets her kids in on the action in the kitchen. Her cooking videos frequently include her two children.

McCord says her kids are in about 60 percent of her videos online, giving her the chance to show how fun, and sometimes crazy, it is to get your kids involved in cooking.

When asked for tips on how to raise good eaters, McCord said the key is giving kids ownership of their choices.

“Kids are told all day every day what they can and can’t do,” she said. “Sometimes I think kids just dig their heels in about food because it’s something they can control.”


McCord noted that kids are more likely to try new foods if they’ve had a hand in preparing it or get a choice about what type of sauce to use.

It was inspiring and interesting hearing McCord’s obvious passion for helping families and young children eat well. We all left with a new passion for preparing balanced lunches and a little added motivation to include more fruits and veggies in every meal.