Jun 24, 2014 • By

Who is the modern homemaker?

Betty Crocker is launching a survey to gain new insight into what it means to be a homemaker in the U.S. today and how those roles and descriptions have changed over time.

It’s an extension of the brand’s year-old Families Project, an initiative that celebrates the diversity of today’s families. (We blogged about it last June).

Betty is teaming up with New America, a non-partisan non-profit foundation, to help frame the themes and objectives of the survey of more than 1,000 Americans.

The survey will examine homemaking in terms of who is doing what, how respondents feel about what they do in their roles and will inform the understanding of modern families, their strengths and needs.

The findings will be presented at a New America-hosted forum in Washington, D.C. later this year. The information and public conversation that this work will generate also will continue to inform how Betty Crocker engages today’s homemaker in its national outreach.


Betty Shows Her Pride

The Betty Crocker team will conduct some of its national research on homemaking on-site at Pride events and activities, including at the Twin Cities festival in the brand’s home state of Minnesota.

Throughout Pride, Betty Crocker will be asking attendees what home means to them and share their responses with the #HomemakerPride hashtag in social media.