peanut butter cheerios
Jul 23, 2014 • By

“Official Cereal of Dadhood” shows us #HowToDad

Dads. They follow their kids on Instagram, they give high fives, they’re not fazed by excellent kid stunts and they can still get the young ones to take out the trash.

And now, Peanut Butter Cheerios in Canada –  the “Official Cereal of Dadhood” – is celebrating modern fathers with #HowToDad.

“It just made sense to declare Peanut Butter Cheerios as ‘The Official Cereal of Dadhood,’ because like great dads, Peanut Butter Cheerios lie somewhere in the intersection of awesome and responsible,” says Josh Stein, creative director, Tribal Worldwide – Toronto (the agency that created the campaign). “Dads are awesome and it’s awesome to be a dad. The new campaign creatively acknowledges that today’s dads play a significant role in raising children, and this celebrates their contribution.”

The spots are getting a lot of attention and even more dad fun can be found at

So, dads, what fun approaches to fatherhood do you have?

Share your best snaps and dad-isms on social media with #HowToDad.