NewProducts14-Featured
Jul 07, 2014 • By

Top food trends inspire new products

We’re launching more than 150 new products from our leading brands across the U.S. and around the world this summer.

Inspiring these new products, we tapped into five key consumer food trends: protein, bold flavors, gluten free, indulgence and whole grain (Infographic).

General-Mills-New-Product-Trends-Infographic

“Everything we do starts with the consumer in mind and in fiscal 2015 we’re applying this consumer first mindset across our portfolio,” says Ken Powell, chairman and chief executive officer of General Mills. “Through a deep understanding of our consumers – what foods they like, where they shop and how they like to cook – we are rapidly addressing their needs with products that offer relevant health news, increased convenience, superior taste and product quality.”

Check out our New Product Look Book below for a closer look at our newest products.

What are you excited to try?