Venus Williams invites fans to help empower young women
Today, 74 percent of the population of Malawi lives in poverty, and the education of girls – particularly those from rural communities – often ends following primary school, according to UNESCO.
Tennis champ Venus Williams witnessed this poverty first hand in 2012 during a trip to Sub-Saharan Africa with CARE USA, one of the world’s largest humanitarian organizations, and has since been a voice for the young women she met.
“When I visited Africa for the first time, I met so many young women who were eager for a chance to go to school because they knew it would help them escape the suffocating life in a slum or a rural village with no access to meaningful work,” Venus noted. “As an athlete, I know the value of training and hard work. I believe the young women who participate in this vocational training program will flourish and can look forward to fulfilling careers that benefit themselves and others.”
In addition to her own personal commitment of $25,000, Venus is calling on her fans to step up, get informed, and take action through a unique global partnership called Join My Village. Founded by General Mills in 2009 with CARE as its NGO partner, Join My Village leverages social media to inform and inspire people around the world to drive positive change for girls and young women in Africa and India.
Venus’ pledge will be unveiled and amplified through Join My Village. Each time anyone “Likes” the program’s updates on Facebook or retweets @JoinMyVillage on Twitter between now and August 1, $1.00 will be “unlocked” from Venus’ donation by CARE USA to Join My Village programming for girls education and training in Malawi.
Venus is also challenging her fans to make individual donations to Join My Village, which will be matched dollar-for-dollar by the General Mills and Merck, up to $25,000.
Together, we can raise upwards of $75,000 during these two weeks to help bring vocational training to as many as 50 young women in Malawi who have already completed secondary school with support from Join My Village and who were selected for this training opportunity based on their academic performance.