Where no veggie has gone before
It was easily one of my most memorable days at General Mills. I mean, how often do you get to watch a crew produce videos, starring vegetables?
All in a day’s work for the Green Giant Veggie Blend-Ins team!
It was for a new campaign for the brand called “Where No Veggie Has Gone Before.” It stars three vegetable characters – beloved butternut squash, clever carrot, and savvy spinach.
These characters break out of the refrigerator (where they are often forgotten), go on an adventure across the kitchen, and jump into your family’s favorite dishes to add a boost of veggie goodness.
Eating vegetables may be a daunting task, especially if you or someone in your family are a bit of a picky eater.
“Mom’s struggle to get her family to eat veggies can be frustrating and exhausting. So we wanted to find a fun and entertaining way to breakthrough and let mom know that Veggie Blend-Ins is a great new solution to her problem,” says Hareesh Chander, associate marketing manager.
The Veggie Blend-Ins team, through our agency partner CRAFT, used stop motion videography to tell the stories.
“The creation of these videos was a lot of fun,” says Hareesh. “Even in six second Vines, you can tell a simple story and have an element of surprise. The videos demonstrate that you can get veggies into your family’s favorite foods in a really simple, surprising way.”
And it’s certainly a project that I won’t soon forget watching come to life!
Also, check out this previous post about them.