Aug 14, 2014 • By

A real fruit ninja

What do Pillsbury Toaster Strudel, Guinness World Record holding swordsman Isao Machii and Fruit Ninja all have in common?

They all came together at a fun event in Los Angeles to celebrate the news that Toaster Strudel is now made with more fruit!

We invited Machii, who is a trained Samurai, to be a real-life Fruit Ninja (like the popular game app where players slice fruit images on the screen).

He expertly sliced and diced several fruits tossed at him, including watermelon, pineapple, and even raspberries! Everyone cheered as Machii amazed the crowd yesterday with his skills.


Here’s some video from the event!

If there’s any doubt about Machii’s skills, keep in mind he once struck down a BB gun pellet with his sword!

In addition to the amazing fruit slicing with Machii, we also sampled Toaster Strudel and had face painting and Fruit Ninja Kinect games. It was a fun (and tasty) event for all.


I was there yesterday to see Machii slice and dice fruit as part of the Toaster Strudel team, to see the event we planned come to life. We knew it would be a fun way to interact with some fans of the brand and promote the new Strudel – now with more fruit added in the filling, a change that came about by listening to fans (without changing the taste we all love!)

Toaster Strudel

As part of our campaign, we also decided to partner with Fruit Ninja and Halfbrick, the makers of the game, to share our excitement over “More Fruit” in another way.


Fruit Ninja players will notice Toaster Strudel through sponsored in-app challenges and videos with flying fruit that will play after each completed mission. Players can earn Fruit Ninja rewards and Toaster Strudel coupons.

Toaster Strudel’s partnership with Fruit Ninja runs through the end of September. Be sure to download the game and play our in-app mission!

Our campaign continues with another partnership this month, with the Food Network’s “Rachel vs. Guy: Kids Cook-Off.” Along with print, digital, mobile, online sweepstakes and social extensions, 60-second Toaster Strudel “More Fruit” vignettes will run during the show in which teens will be challenged to whip up recipes with Toaster Strudel and real fruit. You can learn more in this article in MarketingDaily.

Editor’s note: Photos by Mark Davis/Getty Images for Pillsbury Toaster Strudel.