Who paints an entire billboard by hand?
An amazing hand-painted billboard for one of our brands is turning heads in Minneapolis.
Mixed-media artist Andy Saczynski painted it to celebrate Immaculate Baking Company’s new line of baking mixes and ingredients.
“We couldn’t have asked for a better team of people to work with, for better weather, and for a better result,” says Angela Ma, senior integrated and interactive marketing communications planner for Immaculate Baking Company. “Andy worked his magic, and in four days-time gave Minneapolis a masterpiece worthy of the hashtag (#EPICFolkArt) we’ve been using.”
Saczynski was suspended 60 feet in the air for the better part of four days to get the billboard done last week.
He told the Star Tribune he was a bit nervous heading up there, since it was his first billboard project:
“The first day I was a little shaky up there,” he said. “After two hours up there, I got pretty comfortable. I got my sea legs, I guess you could say.”
He also was interviewed about it on WCCO-TV.
The billboard measures 40 feet by 18 feet and features Saczynski’s interpretation of the iconic Minneapolis skyline. If you’re in Minneapolis, check it out at 930 Hennepin Avenue. It will be on display for the next few weeks.
“We hope to find a home for this piece of art by the end of the month so that it can continue to wow and amaze even after our billboard comes down,” says Angela.
The project is an ode to how billboards used to be done, when companies hired artists – known as “walldogs” – to be chained to the exterior of a building or suspended from a rooftop to paint their signs by hand. Over the past few years, the art form has experienced a bit of a revival several U.S. cities.
Two of Saczynski’s original pieces, “Queen of the Jungle” and “Bons Temps Butterfly,” were selected to adorn Immaculate Baking’s new Gluten Free Double Chocolate Cookie Mix and Organic All Purpose Flour packages. Folk art has a strong connection to the brand, as we pointed out here on the blog earlier this year in “How is simple folk art like sweet cookie dough?”
“Folk art has always been a big part of Immaculate Baking’s DNA, because like folk art, we aspire to the same values of making something real, something simple, and something from the heart,” Angela adds. “Folk art is the perfect representation of what is authentic and pure. And that’s exactly what Immaculate Baking is all about, too.”
Saczynski specializes in assemblage art and works primarily in acrylic and found objects as well as recycled and reclaimed items. For more information about him, visit ArtByAndySki.com. (You also can read a recap of the project there).
Immaculate Baking Company’s new scratch baking mixes and organic all purpose flour are available nationally in top natural and organic retailers along with Safeway and Kroger (and at Target and Walmart in the Twin Cities). The scratch baking mixes also are available on Amazon.com.
Editor’s note: Some of the photos above are from ArtByAndySki.com.