2014-Annual-Report
Sep 05, 2014 • By

14 facts about General Mills in 2014

2014-Annual-Report

General Mills recently released its 2014 Annual Report summarizing our business performance around the world for Fiscal Year 2014.

You can download it on GeneralMills.com.

Here are 14 facts about General Mills that might surprise you!

1. More than 70 percent of our worldwide sales are concentrated in five categories today: Ready-to-eat cereal, snacks, yogurt, convenient meals and super premium ice cream.

2014-Annual-Report

2. Our sales in Latin America crossed the $1 billion mark in 2014, led by double-digit, constant-currency growth in Brazil.

2014-Annual-Report

3. Cereal Partners Worldwide (CPW) is the cereal category leader in many emerging markets, including Indonesia, Malaysia and the Philippines. You can learn more about CPW here.

2014-Annual-Report

4. Häagen-Dazs super-premium ice cream is now available in more than 50 cities across China.

2014-Annual-Report

5. Our net sales in Greater China grew 12 percent on a constant-currency basis in fiscal 2014, reaching more than $700 million.

2014-Annual-Report

6. Our market share of the nearly $2 billion U.S. ready-to-serve soup category grew to 39 percent in 2014, led in part by new varieties of Progresso Light and Rich & Hearty lines. In fiscal 2015, we’re introducing Progresso Chili.

2014-Annual-Report

7. Our yogurt businesses in France and the UK posted sales and market share growth in 2014, driven in part by Yoplait Calin.

2014-Annual-Report

8. Nature Valley grain snacks are available in 80 markets around the world.

2014-Annual-Report

9. QueRicaVida.com – our Hispanic marketing platform – receives 5 million visitors per year.

2014-Annual-Report

10. Net sales for our snacks in convenience stores have grown at a 9 percent compound rate of the past five years.

2014-Annual-Report

11. In Fiscal 2014, we returned more than $2.7 billion in cash to shareholders through a 17 percent dividend increase and significant share repurchases.

2014-Annual-Report

12. Old El Paso dinner kits are available in 60 markets around the world and have generated solid sales growth over the past five years.

2014-Annual-Report

13. Lucky Charms cereal turned 50 this year, and it’s still going strong. Retail sales grew 3 percent in fiscal 2014 – with adults accounting for nearly half of consumption.

2014-Annual-Report

14. If our consumers don’t value a product feature or a packaging component, we are finding a way to reduce or eliminate that expense and redeploy the savings. This is a core principal of Holistic Margin Management (HMM). We’ve achieved $2 billion in cumulative savings from supply chain HMM in the past five fiscal years and we remain on track to reach our $4 billion savings goal for the decade ending in fiscal 2020.

2014-Annual-Report

Source: General Mills 2014 Annual Report