Newest Wheaties champion will knock you out
Ultimate Fighting Championship (UFC) Lightweight Champion Anthony Pettis has been chosen to appear on the iconic Wheaties box.
And it’s all because of you.
For the first time in the cereal’s 91-year history, Wheaties let fans choose the next elite athlete to appear on the box … but this was no ordinary voting process.
Five world-class athletes asked their fans to get out and move through the Wheaties NEXT Challenge. People voted for their favorite athletes by logging workouts through the MapMyFitness platform – either manually documenting online, recording through any of the apps or by connecting to a compatible device.
More than 71,000 people participated and Pettis fans logged a total of 324,025 workouts to power him to the front of the Wheaties box.
“We are thrilled to welcome Anthony Pettis to the Wheaties family and congratulate him and his fans on their remarkable effort and accomplishment,” says David Oehler, marketing manager for Wheaties. “It has been inspiring to see communities across America get out and move this summer by supporting the athletes and the sports they love.”
Pettis selected and competed on behalf of two charities – the Gadzuric Foundation and Exploit No More, as part of Wheaties NEXT. Each charity will receive a donation from General Mills based on the number of workouts logged for Pettis.
Pettis is a native of Milwaukee, and made his professional Mixed Martial Arts (MMA) debut in 2007. He instantly took the sport by storm, amassing an impressive 17-2 record. He is known for his flashy, gravity-defying kicks.
In the Wheaties NEXT Challenge, Pettis edged out motocross star Ryan Dungey, Christen Press of the U.S. National Women’s Soccer League, American blade runner Blake Leeper and lacrosse all-star Rob Pannell. Overall, 873,154 workouts were logged on behalf of the five athletes.
You can find exclusive videos from each athlete at Wheaties.com.