Toast Halloween with Count Chocula beer
When Count Chocula went missing recently from an Albertsons grocery store in Fort Collins, Colorado, a shopper hungry for Monster Cereals definitely noticed the void. So she wrote a letter to the city’s newspaper, asking where it was.
The mystery has been solved: Black Bottle Brewery bought out two inventories at the store of our seasonal chocolate cereal to brew small-batch beer.
Count Chocula beer?
Now we’ve heard it all!
Black Bottle Brewery will release Cerealiously Count Chocola beer on Oct. 30, general manager Steve Marrick told the Fort Collins Coloradoan. Count Chocula is the latest in the brewery’s Cerealiously series that includes Golden Grahams, Reese’s Puffs and Cinnamon Toast Crunch in milky stout form.
And how does one create cereal beer?
According to Marrick’s interview with the Coloradoan, the process is similar to dry-hopping.
“We put the cereal into a hop back so it doesn’t get into the beer,” he says. “We did it as a joke at first, but the beer turned out well.”
Future releases of the series, including Lucky Charms for St. Patrick’s Day, are planned, according to the report.
Black Bottle Brewery opened in 2012 when home brewer and founder Sean Nook decided to make his hobby a career. Located in Midtown Fort Collins, the brewery creates beer magic in its basement and offers a full food menu through its restaurant. Cerealiously Count Chocula will only be available at Black Bottle Brewery.
9NEWS (KUSA-TV) in Denver also talked with the brewery, and Nook, about their cereal-inspired beers.
“It’s exciting to see our adult cereal lovers use their favorite Monster Cereals in such a new and creative way,” says Jeanette Tinsley, integrated communications manager for Big G cereals. “We’ve been exploring a lot of different ways to enjoy cereal for several years, and have developed a wide range of recipes from cupcakes to cocktails to inspire new ideas for all of our cereal lovers, so it’s great to see others, like this brewery, getting creative on their own.”
This year’s versions of the boxes for our Monsters, for Count Chocula, Boo Berry and Franken Berry, were designed by DC Comics. We’ve once again seen a big response to them, across the U.S. and Canada, and retro boxes also are available at U.S. Target stores.
And don’t worry, Colorado, there’s still plenty of Count Chocula and other Monster Cereals on the city’s grocery store shelves to go around!
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