Oct 08, 2014 • By

Trick or Treat – We Scare Hunger, you can too!

Doorbells will ring, calls of “Trick or Treat” will ring out and bags will be filled with candy in just a few short weeks. But for tens of thousands of U.S. kids, Halloween candy won’t be enough to keep hunger away.

Food shelves across the country are in need of restocking and research shows that 36 percent of individuals helped by food banks are children.

So we’re helping fight against hunger and we’re asking you to help too.

Our Outnumber Hunger program is sponsoring We Scare Hunger, an initiative from Free The Children.


Hundreds of thousands of schools, youth and families across North America are collecting non-perishable food items for their local food banks through school-driven food drives and community events as part of We Scare Hunger. In addition, when you see trick-or-treaters this Halloween, be prepared to give them non-perishable food items.

Schools, youth, families and individuals are encouraged to register at FreeTheChildren.com/WeScareHunger and track how many pounds of food they collect.


At a kick-off event for the campaign today at Hopkins (Minnesota) High School, students heard from Kweku Mandela, social advocate, filmmaker, and grandson of Nelson Mandela, and from Craig Kielburger, co-founder of Free The Children.

Kielburger challenged more than 180 schools across Minnesota to collect 200,000 pounds of food – enough to fill a dozen school buses.


As the sponsor of We Scare Hunger, Outnumber Hunger is jump-starting this year’s campaign by making a monetary donation that is enough to fill one school bus with food. Outnumber Hunger also is generating awareness through promotions with local radio, newspapers and digital sites.

Outnumber Hunger is a partnership between General Mills, Feeding America and Big Machine Label Group to support local food banks. Since its inception, Outnumber Hunger has helped Feeding America secure more than 35 million meals.

“Outnumber Hunger’s mission is to feed local families and We Scare Hunger is a great way to engage communities to collect food for local food banks and have a little fun at the same time,” says Cheryl Welch, integrated communications director for Outnumber Hunger at General Mills.

Outnumber Hunger Logo

We Scare Hunger is part of the We Act program, which provides students and educators with free educational resources, student-led campaigns and support materials to encourage youth to be active global citizens and work towards earning their way to Free The Children’s We Day events.

For more information, visit FreeTheChildren.com/WeScareHunger or OutnumberHunger.com.

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