Oct 31, 2014 • By

What’s scarier than a zombie?

What’s scarier than a zombie? A hungry zombie.

What’s scarier than a hungry zombie? A hungry zombie with a good idea.

That’s the scary truth uncovered by the new TV and movie spots for Totino’s Bold Pizza Rolls. And it’s an especially relevant message for Halloween.


The campaign includes television and movie spots that began airing earlier this month and will continue through December.

Of the two zombie-inspired spots, the “Helium Zombie” commercial is the overwhelming hit, having received nearly 5 million views on YouTube.

The other spot in the campaign is “Roller Zombie.”

It’s the second straight year that the brand – with the top-selling pizza rolls in the U.S. – has enlisted the help of zombies.

“We played with zombies last year and found that the concept worked well with millions of Pizza Roll lovers, and our millennial consumer,” says Caio Correa, associate marketing manager for Frozen Frontier division.

But it’s not just about zombies.

A special Halloween commercial provides a different spooky aura. And its message positions any variety of Totino’s Pizza Rolls as a great snack for tonight, and anytime.

Totino’s also is running a Halloween cross-promotion – its multi-pack Party Pizzas offer a coupon for 90-count Totino’s Pizza Rolls.

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