bringing back french toast crunch
Dec 05, 2014 • By

We’ve got BIG news about French Toast Crunch

We’ve seen a lot of cereals come and go over the years, but one of the most frequent requests we see is to bring back French Toast Crunch – the little toast-shaped, maple-flavored bites of deliciousness packed into a cereal box.

“I don’t think people understand the lengths I would go to have a box of French Toast Crunch in my life.” – @BeeLH on Twitter

“French Toast Crunch is by far the best cereal ever.” – @Yasmingill on Twitter

“Nothing could fill the hole in my heart where French Toast Crunch used to be.” – @Darth_DURFFFY on Twitter

french toast crunch 1990s

That’s just a sampling of the French Toast Crunch love we see every day on Twitter. Even more, there has been a petition created and a Facebook group devoted to bringing back the beloved cereal.

So… we’re bringing back French Toast Crunch!

New-French-Toast-Crunch-Box

“We have been overwhelmed by the consumer conversations, requests and passion for the cereal to come back,” says Waylon Good, marketing manager for Big G. “We value our fans and are so excited to be able to bring it back for them.”

French Toast Crunch originally debuted on grocery store shelves in late 1995 and was discontinued in 2006. Today, the cereal is back in its original shape from the 1990s.

Devotees know that the cereal remained in production in Canada, but only a lucky few would score a box of the coveted Canadian French Toast Crunch and the shipping fees were often steep.

french toast crunch

But no more! You can find French Toast Crunch at select supermarkets and retailers beginning now, with nationwide distribution by the end of January 2015.

If you can’t find it on grocery store shelves, be sure to make a request to your local store to carry it. And for more information you can visit FrenchToastCrunchIsBack.com.

Share the news that #FrenchToastCrunchIsBack!

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.