Jan 21, 2015 • By

Cheerios a top brand in 2014

What does Cheerios have in common with Amazon, Apple and Google? It was named one of the top brands on YouGov’s BrandIndex 2014 Best Brand Rankings, which tracks the best-perceived brands of the year. Cheerios ranked No. 10.

The other brands that appeared on the list included YouTube, Netflix, Subway, Samsung, Lowe’s and Ford.

This recognition continues a year of many accolades Cheerios received over the past year.

Cheerios’ successful 2014 campaign began with its “Big Game” ad – “Gracie” – last February. The ad was ranked as one of the top Big Game ads by nearly every major media outlet.

But the Cheerios successful ad campaigns did not stop there.

Other noteworthy ads included “Night Drive” and “3rd Shift.” (Recently, USA Today named “3rd Shift” as the No. 4 ad of 2014).

We have behind-the-scenes stories about each of those three ads, here on A Taste of General Mills:

“Behind the scenes of Gracie”

“Behind the scenes of Night Drive”

“Behind the scenes of 3rd Shift”

Cheerios closed out 2014 on a high note by introducing American audiences to a campaign that was extremely successful in Canada, “How To Dad.”

As a result of its successful advertising campaigns, in 2014 Camille Gibson, vice president of Marketing for Cheerios, was recognized as one of Fast Company’s Most Creative People and was named an Ad Week Brand Genius.

“Camille and the entire Big G team did a wonderful job in making the case for Cheerios ads in ways that stood out from the crowd,” says Jim Murphy, president of Big G.

In 2014, Big G also reclaimed the No. 1 spot as the market share leader in the cereal category for the first time since 2002.

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