Feb 25, 2015 • By

A eureka moment for cereal

In 2005, General Mills was making a big move. The company was converting its entire line of Big G cereal to include at least 8 grams of whole grain.

General Mills would be the first leading food company to make all of its breakfast cereals with whole grain. This change was single biggest health-driven product improvement in the company’s history.


Why the move to whole grains?

For the first time, the Dietary Guidelines for Americans from the U.S. Department of Agriculture began to emphasize consumption of whole grains.

For some cereals – like Cheerios or Total – it was going to be easy because they already had whole grain ingredients. However, for some of our Big G cereals, this was a monumental challenge.

Cathy Stocker, a senior food scientist, was up to the challenge. In this video, she shares the ups and downs of adding more whole grain to Cocoa Puffs and Trix.

Today, General Mills continues its commitment to whole grain by guaranteeing every Big G cereal contains more whole grain than any other single ingredient and at least 10 grams of whole grain per serving, with more than 20 Big G cereals delivering at least 16 grams.

Why whole grain? It’s pretty simple really.

Nine out of 10 Americans still don’t meet the recommended three servings of whole grain per day (48 grams). The average American gets just less than one serving of whole grain per day.

“As a mom, I definitely think its important to have more whole grain in the diet,” says Cathy. “Especially in a form that the kids will eat.”

For more information about General Mills’ commitment to health and wellness, download the company’s 2014 Global Responsibility Report at GeneralMills.com.

Editor note: Cathy’s story is the third in our “Real People, Real Food” series. The previous posts were: “How does this chef spice up his recipes?” and “What did this scientist mom learn about going gluten-free?”

Throughout the series, we’ll feature the farmers, chefs, nutritionists, scientists, and employees who make or bake the food that General Mills sells around the world. Each person tells a unique story of how they bring passion and quality to General Mills.

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