How Food Should Taste Good got its start
Pete Lescoe created Food Should Taste Good, Inc., with the goal of making a unique new snack with great taste, wholesome ingredients, and sophisticated flavor – the qualities he is most passionate about in food.
“I started Food Should Taste Good because I, like many other people, enjoy munching on a tortilla chip. But I wanted to eat tortilla chips with ingredients I ate at other meals. Ingredients like flax seed – I like putting this in my yogurt at breakfast or in a protein shake. Or, jalapenos — I love them in salsa or chili,” says Pete. “I simply couldn’t find good tasting snacks with those ingredients. So, I created my own tortilla chips and those two flavors were the first I made: Multigrain and Jalapeno.”
It was 2006, Pete was working at a grocery store at the time. Away from work, in the kitchen of his small apartment in Waltham, Massachusetts, he began experimenting and creating some of the distinctive flavors for his chips.
By 2007, they were finally in stores.
Food Should Taste Good gained early attention and exposure by winning “Best New Product” at the Natural Products Expo East in September 2007.
In the years that followed, Food Should Taste Good has expanded its chip flavors quite a bit, including Olive, Buffalo, and Hemp, among many more.
They also now have crackers and pita puffs.
Food Should Taste Good joined General Mills in 2012 and has grown to be one of the largest natural snack brands in the U.S., experiencing a double-digit sales growth rate and a passionate consumer following.
Today, all chip varieties from the brand are gluten free, cholesterol free, have zero grams trans fats. They are also certified Kosher. Plus, many varieties are certified vegan.
Editor’s note: Look for more posts in our “Origin Stories” series in our History category.
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