How Immaculate Baking got its start
Scott Blackwell always knew his sweet tooth would take him places.
In first grade, he sold candy bar kits and, sensing a budding love for food, Scott’s grandmother taught him the art of home baking. So, was it easy to go from his grandmother’s kitchen to become the founder of the Immaculate Baking Company?
Scott paid his way through college baking and supplying 28 restaurants with pies. After college, he became a distributor for a major ice cream brand. But the freezer wasn’t where Scott wanted to be and the kitchen called to him yet again.
He sold his ice cream business and moved to South Carolina where he opened a restaurant, Immaculate Consumption. Visitors loved his sandwiches, baked goods and fresh roasted coffee.
Inspired by patrons’ enthusiasm for his coffee and treats, Scott sold the restaurant and worked out of his garage to sell fresh roasted coffee beans and cookies, all wrapped in plain brown paper.
For years, Scott struggled to get his business out of the garage and into the mainstream. To boost his spirits, he’d take road trips around the southern U.S. That’s where Scott discovered folk art. He was inspired by their stories, their frequently hardscrabble lives and how resourceful and creative they were in constructing their beautiful, deceptively simple pieces.
Scott decided to pay tribute to these often unsung artists by featuring their work on his cookie and coffee packaging. And their resourcefulness inspired him to get creative.
In 1997, Scott when to a food trade show on the West Coast and handed out cookies. Chuck Williams left that show with several Apple Pie cookies in his pocket. The next week, Scott received an order from high-end food retailer Williams-Sonoma.
Just two years later, Immaculate Baking’s Leapin’ Lemon cookie won Most Outstanding Cookie in America at the Summer Fancy Food Show in New York.
Immaculate Baking quickly outgrew Scott’s garage and rapidly graduated to a huge facility in North Carolina. Over time, the brand expanded from refrigerated cookie doughs made with organic flour and sugar to include convenient canned dough products like Cinnamon Rolls, Biscuits and Scones and even many gluten-free options.
Immaculate Baking joined General Mills in 2012 and now offers several dozen wholesome products to choose from.
Scott continues to support folk art and emerging folk artists across the country and today, as always, says he’s “dedicated to premium taste and ingredients, art and fun.”
Editor’s note: Look for more posts in our “Origin Stories” series in our History category.
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