CAGNY 2015
Feb 17, 2015 • By

New Growth: General Mills at CAGNY

This morning at the annual Consumer Analyst Group of New York conference in Boca Raton, Florida, General Mills chairman and CEO Ken Powell outlined a clear focus on new growth strategies for the company, which address shifting consumer preferences in food.

Ken Powell

“Our company has been growing for more than a century, constantly innovating and investing to meet changing consumer needs. The changing food preferences we see today create new growth opportunities for General Mills. We are confident that putting the consumer first, and innovating and investing to market foods that meet their needs will lead to new growth for General Mills and superior returns for our shareholders,” Ken said.

Ken was joined today by Don Mulligan, chief financial officer; Jeff Harmening, executive vice president and chief operating officer, U.S. Retail; and Chris O’Leary, executive vice president and chief operating officer, International, to outline to investors how General Mills is staying current with consumers to unlock new growth opportunities.

Around the world, a growing number of consumers are focused on wellness and have new interests in natural and organic foods, products make with simple ingredients, food free from gluten, foods that deliver more fiber, more protein and more whole grain, and foods free from artificial ingredients. And consumers are also snacking more than ever.

In the U.S., we’re addressing these growing interests through product innovation and renovation.

CAGNY-Yoplait-Reduced-Sugar

Next month, Yoplait Original will begin to roll out a 25 percent sugar reduction.

Marketing and renovation efforts to date, which have included snack-focused advertising and removal of high fructose corn syrup and artificial colors and flavors, have retail sales growing double-digits.

This summer, Cheerios – the biggest franchise in the cereal category – will go gluten free on five Cheerios varieties.

CAGNY-Gluten-Free-Cheerios

This is the first step in a broad investment plan designed to renovate our Big G portfolio for today’s wellness-oriented consumers. Renovation efforts have already paid off for the Chex franchise where sales have been growing double digits since going gluten free five years ago.

This summer we’ll also build upon our $1.35 billion grain snacks business by highlighting gluten-free news on a variety of Nature Valley bars.

And we’ll continue to meet growing consumer interest in natural and organic products, which is expected to drive double-digit industry sales growth over the next five years.

CAGNY-Natural-Organic

Jeff told investors there is great upside for our $600 million natural and organic business, leveraging the combined capabilities of Annie’s and our heritage natural and organic  brands to grow distribution, expand into new categories and deliver new growth.

Jeff Harmening

Consumer interests in wellness and snacking extend to global markets as well.

Gluten-free products are becoming mainstream in Europe and we’re delivering innovation to drive cereal growth worldwide with products like Gluten Free Corn Flakes, which launched in 17 markets.

CAGNY-Gluten-Free-Cornflakes

Many international consumers also are looking for added protein. So we’ve launched new Fitness protein granola with 30 percent less fat than traditional granolas. And we’ve introduced Nature Valley protein granolas in the UK. We’re also introducing reduced sugar varieties of Fitness cereal and Cheerios in select European markets.

CAGNY-Fitness-Low-Sugar

And yogurt consumption is expanding in new markets. Yoplait, which has grown to become a nearly $2 billion dollar business over the past 50 years is currently available in more than 50 global markets. And, it will soon be entering the $8 billion dollar yogurt category in China where sales are growing at a double-digit pace according to Euromonitor.

“We’re very excited about Yoplait’s entry into China,” said Chris. “Our plant construction is nearly complete. We are partnering with one of the highest quality dairy suppliers in China to deliver an excellent product to our consumers. Through this partnership, we’ll have close management of the milk for our yogurt, down to the point of knowing what the cows are being fed.”

To learn more about our presentation at CAGNY, and our innovation pipeline, listen to a replay of today’s webcast in the Investor Relations section of GeneralMills.com.

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