Feb 17, 2015 • By

Reducing sugar in Yoplait

Looking for less sugar in your yogurt?

You can look for Yoplait Original, when the brand starts rolling it out with a 25 percent sugar reduction in cups next month. That news was announced this morning at the annual Consumer Analyst Group of New York conference in Boca Raton, Florida.

The lower sugar recipe is also lower in calories, moving from 170 to 150 calories.

Another added benefit of the change? More protein.

The brand will now be using more milk in the Original recipe, which actually increases the protein in a 6-ounce cup of yogurt by one gram, from 5 grams to 6 grams.

The sugar reduction is the latest in Yoplait Original’s continuing renovation. Two years ago, the brand removed high fructose corn syrup from its yogurts. In 2009, Yoplait stopped using milk from cows treated with the rBGH growth hormone.

To see how Yoplait is tracking on several product improvement initiatives, visit “Under the Lid” on Yoplait.com.

Yoplait sugar reduction

General Mills has a long and focused health and wellness strategy and for many years we have been working to help our consumers lead healthier lifestyles.

Sugar reduction is one of the drivers of nutrition improvements we track in our Health Metric, which encourages progress on nutrition and health improvements across our brands.

We first began tracking and quantifying health improvements in 2005. Between 2005 and 2014, the company has improved the health profile of 76 percent of its U.S. retail sales volume.

These improvements have included measures like adding whole grains, fiber and calcium, and reducing calories, sugar, sodium and trans-fats.

Reducing sugar while maintaining great taste can be a challenge for any product change. New recipes are tested with consumers to confirm that they are not significantly different from the original recipe and are equally well-liked.

In the case with the new Yoplait Original, extensive taste testing was conducted with consumers to make sure we would deliver the high quality experience consumers expect from Yoplait.

Lemon burst

In addition to Yoplait Original, here are some more ways we have been reducing sugar across our portfolio:

-Since 2007, the company has reduced sugar in three other yogurts – Yoplait Go-Gurt, Yoplait Trix and Yoplait Kids – by nearly 25 percent.

-In cereal, General Mills has been leading the way in reducing the sugar content in our cereals advertised to children. We are committed to reducing to “single-digit levels of grams of sugar per serving” all of our cereals advertised to children, and we are making solid progress. General Mills has reduced sugar in its Big G kid cereals by 16 percent since 2007. Today, all Big G cereals advertised to children are 10 grams or sugar or less per serving, with some already at 9 grams.

-The company has also made strides in reducing sugar in several varieties of Cascadian Farm chewy granola bars by more than 10 percent.

For more information about General Mills’ commitment to health and wellness, download the company’s 2014 Global Responsibility Report at GeneralMills.com.

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