Mar 16, 2015 • By

Family farm fuels a passion for the environment

Steve Peterson’s love of the environment was born growing up on a turkey farm in central Minnesota.

Today he and his sister still own a nearby family farm with 500 acres of cropland and Black Angus cattle.

Steve credits this agricultural upbringing – along with years of working in sourcing for General Mills – as preparing him for his job as director of Sustainable Sourcing for General Mills.

In our latest “Real People, Real Food” video, hear from Steve about growing up on a farm and why he believes it’s important for General Mills to partner with farmers and other suppliers on sustainability efforts.

“The largest risks, opportunities and challenges we have in sustainability go back to the farm level,” he says.

During his tenure with General Mills, he’s visited with more than 1,000 farmers and says that one of the first thing he does is share a picture or story about his own farm.

Interested to learn more specifics about General Mills sustainable sourcing efforts? Visit the Sustainable Sourcing section of

Real People Real Food

Editor’s note: Steve’s story is the fourth in our “Real People, Real Food” series. The others are:

“How does this chef spice up his recipes?”

“What did this scientist mom learn about going gluten-free?”

“A eureka moment for cereal”

Throughout the series, we’re featuring the farmers, chefs, nutritionists, scientists, and employees who make or bake the food General Mills sells around the world. Each person tells a unique story of how they bring passion and quality to General Mills.

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.