general mills history
Apr 30, 2015 • By

#TBT – Pick-A-Pack

How did people choose between all the delicious General Mills cereals in 1957?

They didn’t have to! Betty Crocker came up with the Pick-A-Pack so cereal lovers could have it all.

general mills history

The Pick-A-Pack included Wheaties, Cheerios, Sugar Jets, Kix and Trix. Four of those five cereals are still with us today!

Did you know we feature crazy interesting tidbits from General Mills’ history every day on Tumblr? Check it out! 

Editor’s note: Discover more about our past on If you have a question about General Mills’ history, send our Archives team an email.  

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