May 19, 2015 • By

Honoring a hero on the track

The Cheerios Racing team is proud to partner with Richard Childress Racing this Sunday to give a fallen hero a special Memorial Day weekend honor.

Instead of driver Austin Dillon’s name, you’ll see the name of Navy SEAL Chief (SOC) Adam Brown on the windshield of the Cheerios No. 3 Chevrolet SS car in the Coca-Cola 600.

You can see that in this photo of the Cheerios car.


Brown was killed in action in Komar Province in Afghanistan on March 17, 2010, while his Special Ops Assault Team attacked an enemy compound. Brown was hit as he bravely charged the enemy in an effort to draw fire away from his pinned down men. His actions helped them capture the compound and kill all the enemy combatants.

Adam Brown

Adam Brown’s brother, Shawn, was interviewed this morning on “Fox & Friends,” along with Dillon.

“You just can’t understand how much it makes you feel that everybody’s with you. We’re all in the same boat. Everybody’s been so great to try and let us know that they appreciate his service,” said Brown. “It’s just a great tribute. My brother would absolutely love this. This car looks amazing.”

Austin Dillon

Shawn Brown and Austin Dillon, on the set of “Fox & Friends” in New York City.

Dillon told Fox that he met some of Adam Brown’s SEAL teammates at a NASCAR race in Chicago, and has stayed in touch with them, even while they have been deployed overseas. He said the idea to honor Brown came from talking with them.

“I mentioned the fact to one of their teammates that I would love to have Adam’s name on our car because they had mentioned the war hero that Adam was. They reached out to the family, they approved it, and I was super happy to have a hero in our eyes on our race car,” said Dillon.

Brown, from Hot Springs, Arkansas, was 36 when he was killed. He had served in the U.S. Navy since 1998, and was a member of the elite SEAL Team SIX (the unit that killed Osama bin Laden).

Brown won’t be the only U.S. service member honored on Sunday. All 43 drivers in the race are taking part in NASCAR’s “600 Miles of Remembrance” at Charlotte Motor Speedway, each with the name of a fallen hero on their windshield.

The honor in Charlotte also commemorates the launch of NASCAR: An American Salute, the industry’s “collective expression of reverence, respect and gratitude for those who have served and continue to defend our nation today.”

NASCAR fans can follow stories around the platform on social media, which will last seven weeks, and share their personal expressions of thanks to the military using #NASCARSalutes. It will feature various activities from tracks, teams and partners to show appreciation and support for the troops, and will wrap-up on Independence Day Weekend with the Coke Zero 400 at Daytona International Speedway.

This Sunday, many of the families of the service members being recognized during the Coca-Cola 600 in Charlotte will be in attendance and will be introduced alongside the drivers during their introductions.

You can see that in the pre-race programming, beginning Sunday at 6 p.m. Eastern, on Fox.

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.