Ready to bring The Force to your breakfast table?
May the 4th be with you!
To celebrate this momentous day and the greatest movie franchise in history, we’re welcoming the new Star Wars cereal.
Your breakfast table will be buzzing with fruity-flavored shapes ships, light sabers, Yoda, R2D2 and stormtroopers.
Watch for two limited edition package designs featuring Yoda and Darth Vader in June. And then two new package designs in October, along with two more in February 2016.
“The ideas stemmed from our team’s desire to bring even more fun to the cereal aisle,” says Alan Cunningham, innovation marketing manager. “Star Wars is as big as it gets and continues to thrive in appeal to fans young and old.”
The box designs are limited edition, so be sure to collect them all. The cereal will stick around and evolve as each additional Star Wars movie is released.
“We’re thrilled about how great the cereal tastes and how fun it will be to be a part of some of the Star Wars excitement,” says Alan.
The new Star Wars cereal is the latest in a long tradition of General Mills’ partnership with the Rebel Alliance. In 2002, we featured a limited edition Star Wars Episode II cereal.
In 2002 we celebrated Star Wars Episode I: The Phantom Menace with exclusive character pens, and had more pens available in 2013.
We also currently are featuring posters in select boxes of Big G cereals.
Look for the new Star Wars cereal to hit store shelves in June.
Let us know which side of The Force you choose by using #StarWarsCereal on your favorite social media sites.
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