#TBT – Golden Grahams

In the hazy morning dawn, in a shining field of wheat in 1978, we welcomed Golden Grahams to our cereal family.

And families across America have enjoyed this same golden morning breakfast every day since … after waving to each other across a field, of course.

Not long after its introduction, Golden Grahams featured the “Golden Grahams Song” on the back of the cereal box. In the 1980s, Golden Grahams featured a promotion and sweepstakes with the wildly popular show “Knight Rider.”

In 1996, we even introduced Golden Grahams Treats so people could get a little slice of sunshine on the go.

Did you know we feature crazy interesting tidbits from General Mills’ history every day on Tumblr? Check it out! 

Editor’s note: Discover more about our past on GeneralMills.com. If you have a question about General Mills’ history, send our Archives team an email.  

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Lynne Morioka was a social engagement specialist in Global Communications at General Mills, based in Minneapolis. She wrote for "A Taste of General Mills" and helped represent the company on various social media sites from 2012-2015. More posts by this author