Jun 26, 2015 • By

BuzzBee hunts for real honey in new commercial

BuzzBee has starred in flashy commercials alongside celebrities to promote the goodness of Honey Nut Cheerios, but in a new television spot he goes back to the basics as he hunts for real honey.

In the 30-second ad, Buzz discovers a honey stand at a farmer’s market. After a taste test (or two) of a farmer’s honey, Buzz tells him that he’s always looking for real honey for Honey Nut Cheerios.

(Editor’s note: As of 2017, the video has been removed from YouTube)

“Some people increasingly see processed foods as ‘fake food,’ so this ad is one of the many ways we are working to show people we are made with real and delicious ingredients,” says  Gail Peterson, associate marketing director on Cheerios. “And what better way than to have a natural honey connoisseur and our biggest brand champion, Buzz, be the one on the hunt for the best honey we can find.”

Zach Quiring, honey and other commodities buyer, says General Mills sources honey from multiple countries, including Vietnam, Turkey and Brazil.

“Each region’s honey is different and is mixed at our strategic supplier’s facility to create the blend we use. In addition, our supplier sources the honey directly from the honey collectors which ensures transparency and is unique in the industry,” he says.


Gail believes the use of real honey is one of the reasons Honey Nut Cheerios is so popular.

“It’s delicious and it’s good for you. So, it doesn’t matter if you want something good for your heart, good for your waistline, or to satisfy a sweet craving … Honey Nut Cheerios always works,” she says.

The ad was produced by House Special and Saatchi & Saatchi.

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.