Cereal Wall-1
Jul 20, 2015 • By

Cereal fan builds cereal wall

Most people cover their walls with paint, but Gabe Fonseca isn’t like most people. He’s a cereal aficionado who recently completed a room in his Los Angeles home where the walls are floor to ceiling cereal boxes.

Original Cereal Wall

Courtesy: Gabe Fonseca

“I had the idea to start the cereal wall over a year ago, but the initial seed of an idea grew much bigger,” says Fonseca. “We had this little nook in our house that we’ve never really known what to do with. It’s too small for an office, too big for a closet. We’ve deemed it our unofficial game room. I thought it was the perfect place to display the boxes.”

We spotted photos of his cereal room on social media last month, along with video of how he made it, so we reached out to learn more.

“At first, I just used thumbtacks to put a few boxes up on the wall, but I wanted a way to remove the boxes or swap them out if I wanted to add another.”


Courtesy: Gabe Fonseca

He decided the best way to display his beloved boxes was to hang sheet metal on the walls and attach magnets to the boxes. He then used a mosaic photo program to arrange them by color.


Courtesy: Gabe Fonseca

Fonseca, 34, began collecting cereal boxes about ten years ago.

“I was browsing eBay for something, I can’t even recall what it was, when I came across a Spider-Man cereal box for sale. Seeing the box brought back such great memories of eating that cereal. It was only about $5, so I bought it. I was not intending to start a cereal box collection; I just wanted to hold that box and see it again. It kind of snowballed from there.”

Over the years, he estimates he’s gathered around 300 boxes – a small collection by some standards.

“Many collectors hoard boxes or hold on to them, hoping the value will rise, and they’ll be able to make a profit one day. But for me the value is very personal, and I have no plans to ever sell them.”


Courtesy: Gabe Fonseca

Fonseca eventually needed to empty some boxes in his collection but couldn’t bring himself to do it. His wife suggested shooting video of the cereal so it wouldn’t feel like a waste. That’s when his YouTube channel – “Cereal Time” – was born.

“I saw a lot of people doing cereal reviews on YouTube, but there wasn’t someone talking in depth about all the cereals I knew and loved. So I took on the task of trying to share my love of cereal with people. Opening some old boxes and seeing a cereal that has been discontinued for years is fun for me.”

Watch Fonseca’s recent review of French Toast Crunch, here.

About 2-thousand people subscribe to Cereal Time, and the number continues to grow.

Fonseca, a TV writer who is currently writing for NBC’s “The Night Shift”, posts a new video on Cereal Time every Monday. His cereal wall now makes the perfect backdrop for each of his reviews.

“I’m aware of how odd people find the idea of collecting cereal boxes, but it never fails to elicit a response. Even the handful of people who roll their eyes at the display still enjoy talking about cereal when pressed. There’s at least one box on the wall that will evoke a memory from even the most cynical person. It’s a great conversation piece.”

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