Fruit flavored snacks
Aug 12, 2015 • By

A natural move for fruit-flavored snacks

We’re announcing today that fruit flavored snacks from General Mills are getting a makeover.

Artificial flavors and colors from artificial sources are being removed from all of our fruit flavored snacks. This includes favorites such as Fruit Roll-Ups, Fruit by the Foot, Fruit Gushers and all of our shapes products, such as Scooby-Doo!.

Fruit flavored snacks

General Mills is the first major manufacturer in the fruit flavored snacks category to commit to removing artificial flavors and colors from artificial sources across its entire line.

Right now, more than 20 percent of our fruit flavored snacks are already there (including Mott’s and Fiber One).

We’ve started the work on the rest of the products and you’ll see the first group – including equity shapes products such as Scooby-Doo! – begin appearing on shelves starting in January. We’ll be at 100 percent of our shapes products by the end of March, with the goal to complete our Fruit Roll-Ups, Fruit by the Foot, and Fruit Gushers products by the end of 2017.

Fruit Roll-Ups

“We believe in the products that we have today and see this as an opportunity to make them even better,” says Jacquie Klein, senior marketing manager, fruit flavored snacks. “This is all about continuing to deliver what families want and meet the changing needs of consumers over time.”

In a recent survey by General Mills, more than 50 percent of people eating fruit flavored snacks today said they would be more likely to buy them if artificial flavors and colors from artificial sources were removed.

The new flavors and colors will come from a variety of fruits and vegetable juices among other natural sources.

“All of the changes will continue to allow us to deliver the products that families love today,” Jacquie says. “We’re going to make changes that delight them and will taste great.”

General Mills started the modern-day fruit flavored snack category more than 30 years ago, with the launch of Fruit Roll-Ups.

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