The Monsters are alive!
Have you been lurking around here, patiently awaiting word about the resurrection of our Monster Cereals for this Halloween season? Well, there’s no need to fear, Monster Cereals time is finally here!
When we cracked open the Halloween cereal vault this year, three monsters emerged livelier than ever.
And we’re not tricking, Boo Berry, Count Chocula and Franken Berry have literally come to life.
For the first time, we’ve partnered with Blippar to bring the Monsters’ personalities to life through augmented reality on both the front and back of the cereal box.
“The cereal box has historically been a fun source of entertainment at the breakfast table and beyond,” says Emily Daigle, associate marketing manager. “This year, we are excited about our partnership with Blippar as it allows us to take a deeper look at the Monsters’ past in such a memorable way. We can’t wait for fans to experience the fun.”
Our Cereal team had worked with Blippar on several brands in the past year.
To unearth the Monsters content, download the Blippar application on your smartphone and, with the app open, hold your phone in front of the specially-marked boxes of Monster Cereals.
The front of the box is lively with each Monster lurching off the packing with a phrase of fear. The back provides even more fun ways for fans to reconnect with the Monsters, including vintage packages and old commercials from the 70s and 80s.
“The interactive experience on the back of the box will enable our Monsters fans to travel back in time and get a glimpse into what Boo Berry, Count Chocula and Franken Berry have been up to over the years,” says Emily.
Carve out some time to pick up your boxes, because the lively packages are limited edition, while supplies last.
In addition to the boxes that use the Blippar technology, Target is offering exclusive packaging featuring a cut-out castle.
And at Walmart, you’ll also be able to find glow in the dark, cut-out masks of the Monsters.
The 2015 editions of the Monster Cereals will be available at select retailers in the U.S. soon, with full nationwide distribution by September. In Canada, we’re bringing back Boo Berry this year, as well as Count Chocula.
Count Chocula and Franken Berry have been around since March 1971 and Boo Berry joined the more-sweet-than-scary squad in October 1972.
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