Game Shakers and Honey Nut Cheerios make coding cool
New apps for our mobile devices seem to be launched every hour, and there’s always a hot new game for the popular game consoles.
Ever wonder who created them?
Someday an app, game or web developer might be able to thank Honey Nut Cheerios for helping them come up with something for a screen.
Not because they ate it for breakfast. Rather, what they learned and created on “Bee A Coder” – a site that’s a new kind of partnership for Honey Nut Cheerios and Nickelodeon.
There are two courses, beginner – to learn the basics, and an advanced course – to create a game using elements, stylesheets and scripts.
“It’s really a unique way for the Honey Nut Cheerios brand to support kids as creators,” says Naomi Alford, manager, Media Strategy at General Mills. “We wanted to fuel that passion so that’s why we worked with the team at Nickelodeon to develop this.”
“We want to inspire kids and we want to make them feel empowered to be creative and do whatever they want to do,” says Sharon Cohen, executive vice president of partnership marketing at Nickelodeon.
The project also involves the stars of Nick’s new TV show “Game Shakers,” which debuted this past Saturday.
“The tools provided in this Bee A Coder campaign are incredibly useful. It’s the perfect marriage of our brands and we were really excited to do it in connection with the launch of Game Shakers,” Cohen says.
The process and knowledge required for coding is a challenge to learn, for any age, but the project simplifies it and you never know, it could get kids who try it out started on a potential path toward programming.
“Coding isn’t something you can just sit down and do immediately. It requires thought and participation and sticking with it,” adds Cohen. “We think having our actors embedded into the site and providing their own brand of levity and humor will be really engaging.”
“Kids today are so inspired. They’ve grown up watching kids their own age as famous YouTube stars. They already have the passion and the creativity and Bee A Coder simply gives them a few tools,” says Jared Pippin, associate marketing manager, Honey Nut Cheerios.
Go to BeeACoder.com to see the project in action and let us know what you think.
And check out Game Shakers, too. The comedy series is about a pair of 12-year-old girls who become unlikely gaming moguls when their school project becomes the biggest mobile game of the year. It was created by Dan Schneider (“iCarly,” “Victorious” and “Henry Danger”). For more information about the show, visit Nick.com.
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