A Star Wars collectible that will stick around
With just a few days left until Star Wars: The Force Awakens opens in theaters (Dec. 18), we’re excited to reveal a new collectible connected to the legendary movie franchise.
Four of our cereal boxes, available soon in U.S. stores, will feature an exclusive glow-in-the-dark Star Wars decal inside, for a limited time.
There are six different decals randomly sorted in specially marked boxes of Cheerios, Cinnamon Toast Crunch, Multi-Grain Cheerios and Cookie Crisp. The image of the decal on the box is not necessarily the one inside.
The decals showcase some of the film’s new characters – BB-8, Kylo Ren, Captain Phasma and the new First Order Stormtrooper – as well as some favorites: Chewbacca, R2-D2 and C-3PO.
In addition to those six, a special edition Millennium Falcon decal can also be found in specially marked boxes of Reese’s Puffs found only at select retailers within the Kroger Co. family of stores.
We’ll leave it up to you to decide where to put your glow-in-the-dark decals to show off your love of the Star Wars franchise. The decals are easily repositionable from a variety of smooth surfaces.
Last month, we told you about another collectible we’re offering inside Star Wars designed boxes of Honey Nut Cheerios, Trix, Cinnamon Toast Crunch, Reese’s Puffs and Cookie Crisp. They have “Droid Viewers” which reveal an image from Star Wars: The Force Awakens. You should still be able to find those on a shelf for a few more weeks.
Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.