Jan 20, 2016 • By

A sweepstakes that could take you far, far away

With interest in Star Wars: The Force Awakens riding sky high, we have something the movie’s fans of all ages can appreciate – a chance to attend Star Wars Celebration 2016 in London!

We’re giving away two trips to the event. The Celebration, July 15-17, features fans in costumes, exhibits, screenings, celebrity guests and more. It’s a Star Wars fan’s ultimate playground.


Look inside specially marked boxes of Star Wars cereal to find a code to enter when you register in our Far, Far Away Getaway Sweepstakes at

The two VIP grand prize packages, for two, include airfare, hotel and VIP tickets to Star Wars Celebration 2016.

You can enter codes between now and May 23, 2016, for the VIP grand prize packages in the sweepstakes.

There’s more!


Once you enter your code in the Far, Far Away Getaway Sweepstakes, you will be directed to the Instant Win Game page, where you have a chance to win prizes like a special edition Star Wars poster collection, light sabers, a limited edition Star Wars cereal box set, custom Star Wars cereal bowls and masks.

The Instant Win Game runs now through December 31, 2016.

For more information, visit

Star Wars cereal debuted last June. The first boxes featured Yoda and Darth Vader on the front. The latest designs have BB-8 and Kylo Ren.

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.