Cheerios
Feb 01, 2016 • By

PODCAST: Big Game commercials

It’s almost time for what is arguably television advertising’s biggest night. The Super Bowl – aka “Big Game” – promises a big audience for companies to put a commercial in front of, at a big cost. This year, the going rate for a 30 second spot is $5 million.

While some companies have a commercial in the game nearly every year, General Mills has only made the decision to have a Big Game spot, twice. The last one was in 2014 for Cheerios, titled “Gracie.” It was considered one of the favorite ads that year.

Cheerios

Why do companies and brands flock to the Super Bowl’s big stage?

For our “A Taste of General Mills” podcast this month, we’ll give you the perspective of Ann Simonds, our chief marketing officer. We also talked with Mark Fitzloff, an executive creative director at Wieden + Kennedy, who has won awards for memorable campaigns for Old Spice, Coke, and Nike to name a few.

In the show, you’ll learn:

-The types of companies and brands that are best suited for a spot in the Big Game

-What questions companies should ask themselves before deciding on a commercial in the game, and what their creative agencies should ask them too

-Why it might not make sense for a company to release its commercial online or to the media before the game

It’s easy to listen to our show when you’re on the go. Just listen on any podcast app on your mobile device (search for A Taste of General Mills) or through iTunes – or right here on our blog, below.

Listen (30min)

SHOW NOTES – Episode 6: Feb. 1, 2016

Link: “The Super Bowl Top 50 Ad Countdown: 40-31”

Video: “Gracie” (:30) – 2014

Video: “Video Game” (1min) – 2007

Video: “Chrysler Eminem Super Bowl Commercial – Imported From Detroit” (2min) – 2011

Video: “Halftime in America” (2min) – 2012

We publish a new episode of our podcast every month. Search “podcast” in the box at the top of of this page for previous shows.

If you have an idea for a future episode of our podcast, we’d love to hear it. Please let us know in the comments below or via email at contact.blog@genmills.com.

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.