Cruising with Cinnamon Toast Crunch
Cinnamon Toast Crunch knows that millennials are multitaskers.
But being busy shouldn’t get in the way of breakfast, which is why the brand just revealed that it has created a new innovation that brings grab-and-go breakfast to a whole new level – the Cinnamon Toast Crunch Cruiser.
It’s part hover board, part cereal bowl. It features a self-leveling bowl that holds one serving of Cinnamon Toast Crunch, plus spill-shield technology to prevent a mess while riding.
See the Cinnamon Toast Crunch Cruiser in action, in this video.
“After huge success with the Cinnamon Toast Crunch Selfie Spoon, we looked to another trend soaring to popularity with millennials, the hover board,” says Achala Gopal, marketing communications senior planner for Cinnamon Toast Crunch. “By attaching a cereal bowl to this trendy mode of transportation, millennials can get to their destination on time without skipping a bowl of Cinnamon Toast Crunch.”
But don’t anticipate seeing one cruising through your hometown anytime soon, there are currently only five of them available.
They’re not for sale right now, the brand is testing them out with a few of their fans.
Selfie spoon, squad bowls and now hover boards.
You’re probably wondering if the brand team is serious, well they are … sort of.
“Cinnamon Toast Crunch is on a mission to pioneer new ways for everyone to enjoy a bowl of Cinnamon Toast Crunch,” says Achala. “We aim to leverage and poke fun at cultural developments and want to continue staying on top of new trends and monitor what’s relevant so we can find ways to join in on the fun.”
Have an idea for a story you’d like to see on “A Taste of General Mills”? Please let us know in the comments below or via email at email@example.com.
Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.