Aug 29, 2016 • By

Another first for Michael Phelps

The third Wheaties box for swimmer Michael Phelps – announced and revealed this morning on NBC’s TODAY show – makes him the first Lifetime Achievement honoree in the brand’s 94-year history.


(Download image)

“I am honored to receive the first Lifetime Achievement box from Wheaties. For me it’s another achievement that I’ve been able to accomplish that is still so wild to think of,” Phelps told us this morning before his TODAY interview. “Every day I kind of pinch myself to see if this is real life. It’s been amazing to be able to know that I’ve put my mind to these goals and been able to achieve them. This all started with a dream, and with hard work and dedication, anything is possible.”

Phelps won five more gold medals in competition earlier this month, giving him a record of 23 in his legendary career and more world records than anyone in the sport.

With his perseverance and most recent achievements, he is not only the most decorated swimmer of all time, but the most decorated athlete of all time.

“It was special to watch someone who had experienced so much over the last four years come out of retirement and accomplish something so incredible,” says Dana McNabb, vice president of marketing for Wheaties. “Michael proved that resilience, discipline and performance pay off and we are honored to feature him for the third time, and for a Wheaties Lifetime Achievement box.”

See Phelps react as TODAY unveiled his Wheaties box, here


Wheaties first put Phelps on its iconic box in 2004, after he won six gold and two bronze medals. In 2012, he was back on the Wheaties box after reaching the mark of 22 career medals.

Phelps began swimming in world competitions for the U.S. team in 2000, at age 15. Now 31, Phelps says he is officially retired. He finished his career with an overall medal count of 28, also a record.

Outside the pool, Phelps shows his champion spirit through the Michael Phelps Foundation.

In 2008, he launched the organization to provide learn-to-swim programs for people of all ages and abilities. In 2009, he started the Michael Phelps Swim School in his hometown of Baltimore, Maryland.

His latest Wheaties box will appear on store shelves in the U.S. later this fall.

Have an idea for a story you’d like to see on “A Taste of General Mills”? Please let us know in the comments below or via email at contact.blog@genmills.com.

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.