A tasty topping for your texts
For tech-savvy millennials, text messaging with added emojis or gifs is a way to add character to phone conversations.
And Häagen-Dazs France is giving its followers exactly what they crave. A digital fridge full of ice cream emojis!
“Häagen-Dazs is an iconic brand. It has something to say about indulgence and pleasure and these emojis enable us to highlight it,” says Gaelle Cauchois, brand manager of Häagen-Dazs France. “It’s a good way to be in consumers’ everyday life.”
The 16 emojis represent Häagen-Dazs products like ice cream pints and stick bars in cute caricature form. The emojis illustrate everything from tennis to love and pure excitement.
“Mister Pint has an exciting life: he plays tennis, he can juggle with macadamia nuts, he is also a fervent supporter of products made in France and he falls in love with Miss Vanilla. The sticks triplets are very joyful and really like to be together,” Gaelle says. “They are used like any other stickers – in SMS conversations on iOS systems – to express a feeling or to suggest a dessert for a dinner.”
So basically there’s no longer a need for a throaty scream for ice cream, because now fans can express their love of Häagen-Dazs through their iPhones. Something fun to add to the six billion emojis that Gaelle says are sent every day worldwide.
Here’s the scoop: The one-of-kind emojis are available on iPhones only.
Häagen-Dazs France launched the emoji program, but the stickers are available to fans worldwide.
“The strategy behind releasing the emojis was to reach millennial consumers and to communicate with them differently, in a new ‘imaged’ and ‘indulgent’ way,” says Gaelle
While I wasn’t quite sure how to incorporate the Häagen-Dazs emojis into my texts at first, I quickly learned that sending stickers of the petite pints was a great way to drop not-so-subtle hints to my boyfriend that I was craving some Häagen-Dazs.
Has anyone else tried this tactic of texting treat requests? Share your ice cream sticker story in the comments below.
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