Mar 08, 2017 • By

The legacy of Super School Breakfast

Me gusta desayunar. Don’t speak Spanish? The students at Adams Spanish Immersion School could tell you (in both Spanish and English, of course) that they like to eat breakfast.

And they got their fill of breakfast today.

To kick off National School Breakfast Week, the General Mills Foundation teamed with the Minnesota Super Bowl Host Committee Legacy Fund, the NFL Foundation and the Minnesota Vikings to provide breakfast and a “Super School Breakfast” grant benefiting St. Paul Public Schools.


Through a 52-week charitable campaign leading to Super Bowl LII (in Minneapolis), the Legacy Fund has a goal of helping every Minnesota child build lifelong healthy habits.


The General Mills Foundation is proud to help bring the Super School Breakfast program to 52 schools across Minnesota that currently are unable to provide universal school breakfasts to the students they serve.


The Super School Breakfast program is just one of many school breakfast and meal programs that General Mills supports across the globe. We have nonprofit partners in nearly every state working to bring breakfast to students who would otherwise go to school without the most important meal of the day.


Nothing fuels learning like breakfast.

In fact, according to Share Our Strength, research shows when kids consistently eat breakfast at school, attendance rates improve an average of 1.5 days more per school year and math test scores rise up to 17.5 percent. They are 20 percent more likely to graduate.

Editor’s note: Watch Mary Jane talk about the importance of breakfast, in this video.


Maureen Bausch, CEO of the Minnesota Super Bowl Host Committee, engaged with students at the event, making the connection between NFL players and students, as they both need a great start to their day to perform well.

“As we prepare to put on the largest sporting event in Minnesota, we want to make sure we leave a legacy for all Minnesotans,” Bausch said. “We decided that we would use the money we raise to improve the health of our kids. Through research, we learned that only 30 percent of kids who need breakfast are taking advantage of subsidized breakfast programs, in part because of the stigma that’s attached to it.”


Around 140,000 school-age students across the state will benefit from the Super School Breakfast program.

Bausch explained, “With the Super School Breakfast program, all students, whether they have needs or not, are able to choose breakfast to eat in the classroom. Through this program, we are offering a different method of delivery for breakfast. And it’s with the help of General Mills and the Midwest Dairy Association that we’re able to do that.”

As a General Mills employee, I’m proud to see the difference our company is making each and every day when we help nourish children while providing them with school breakfast.


And it’s important to see that we leverage our products and expertise as a food company to nourish today’s youth.

More information on the MNSBHC’s Legacy program, including an introductory video, can be found at

Editor’s note: For media, download audio of Mary Jane talking about the importance of programs that support school breakfasts, here

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