May 15, 2017 • By

10,000 boxes of Lucky Charms marshmallows

In 2015, 10 lucky people won a box of “Marshmallow Only” Lucky Charms through a social media sweepstakes. But according to the brand’s many marshmallow maniacs, 10 boxes just wasn’t enough.

So this year Lucky Charms has decided to go big, unleashing 10,000 boxes of Lucky Charms marshmallows.

Yes, you read that correctly.


This month, specially-marked boxes of Lucky Charms are hitting retail stores across the U.S. that include a code on the inside back panel. Just enter that 14-digit code at to see if you’re one of the 10,000 lucky winners.


“Fans of Lucky Charms are obsessed with our marshmallows,” says Priscilla Zee, senior marketing manager. “We were overwhelmed with calls, e-mails, and tweets last year, asking for a box of our Lucky Charms marshmallows. So this year we wanted to give them even more opportunities to win.”

While the cereal has been a family favorite for more than 50 years, there is something truly magical about the marshmallows that can only be found in a box of Lucky Charms.

“Our marshmallows are one of kind,” Priscilla says. “Fans know each shape by name and many have a favorite charm.”


Lucky Charms’ specially-marked boxes for this promotion will be available on store shelves across the U.S. soon, with limited distribution, and will be more widely available in a few weeks. The sweepstakes will run through December 2017. Official rules can be found at


If you are lucky enough to have a winning code, you’ll receive a special Lucky Charms Marshmallows box in the mail a few weeks after entering it on the website.

Once you receive your marshmallows box, share a photo or video on Lucky Charms’ Facebook, Twitter or Instagram pages.

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