May 24, 2017 • By

Why Squeezit was a hit

The 1985 launch of Squeezit brought the fruit drink category to a whole new level for kids and parents alike.

The unbreakable, portable bottle was easy to freeze and fun to squeeze at lunch time and beyond.

And in 1992 the fruit drink bottles gained plenty of personality with the addition of character faces – like Smarty Arty Orange, Grumpy Grape and Chuckling Cherry.

The friendly fruit drinks were discontinued in 2001, but fans still share their love of the drink through nostalgic posts on social media.

Jessica Faucher, our archivist, joins Katie Gamache from our Archives team to chat about the fruity favorite in the second episode of our “Inside the General Mills Archives” video series.

“Inside the General Mills Archives” appears monthly and features many of your favorite products and promotions from the past, plus people or projects that were a big part of the company’s history.

Subscribe to our YouTube channel to be notified when the latest episode is posted. We’ll also announce them each month here on “A Taste of General Mills.” 


Let us know what you would like Jessica and Katie to talk about in an upcoming video, either on our Facebook page, Twitter or Instagram 

Learn more about our history on GeneralMills.com or in our History category on this blog.

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