Jun 06, 2017 • By

Häagen-Dazs UK’s Instagrammable experience

An exclusive, multisensory pop-up experience?

One that encouraged attendees to share photos of highly visual, immersive specially built sets designed to help guests post their best ice cream photographs?

All with ice cream to eat?

The Häagen-Dazs UK team partnered with design creators and culinary innovators Bompas & Parr to serve up this experience at London’s Noho Studios recently.


Anne Lebourg, of Haagen-Dazs UK, places an ice cream cone on top of Sprinkle Mountain at Haagen-Dazs’ “My Extraordinary Life” event in London.

“My Exträordinary Life,” a one-day event on May 19, brought people through a series of interactive rooms inspired by Häagen-Dazs embellishments and moments.

These included an infra-red ice cream zone, an ice-capade station, ice cream garnish station and specially created ice cream cocktails and canapes to bring alive the modern luxury gourmand aspect.


There was also a lounge room styled to reflect the new vibrant patterns of the Häagen-Dazs Salted caramel and Cookies and Cream flavours.


If that wasn’t enough, guests who shared and tagged photos on Instagram (which included @jshawdon and @giorgia.renata) with #MyExtraordinaryLife during each of the event’s seven sessions had a chance to have their face 3D scanned to be re-created into a Häagen-Dazs ice cream bar.

A post shared by James Shawdon (@jshawdon) on

“It was fun to see so many people taking photos and enjoying Häagen-Dazs,” says Anne Lebourg, UK Brand Manager for Häagen-Dazs. “The event was inspired by the ‘Instagram generation’ with their online autobiographical lifestyles, which are about seeking unique and authentic experiences they can participate in as well as share online.”

🍦🍦🍦 multisensory ice cream experience #myextraordinarylife

A post shared by G (@giorgia.renata) on

Check out the #MyExtraordinaryLife hashtag to see more photos from the Instagramming ice cream lovers who took part.

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