Aug 08, 2017 • By

Back-to-school: Cereal by the numbers

Since Big G cereals have a been part of breakfasts for generations, we counted some of the reasons parents and kids chose to start the day with us. We put together this infographic based on data from 2016. 


Click on the infographic above to enlarge the image. You can also download it, here. 

Did you know that General Mills has more ready-to-eat cereals with whole grain as the first ingredient than any other cereal producer in the U.S.? 

The first ingredient in all of our cereal brands is whole grain from oats, wheat, rice or corn. In fact, boxes of Cheerios sold during the 2016 back-to-school season provided nearly 6.3 billion grams of whole grain oats to cereal lovers.  

Why does that matter?

Diets rich in whole grain foods and other plant foods, and low in total fat, saturated fat and cholesterol, may reduce the risk of heart disease. 

And we use real ingredients for amazing flavor like real honey in Honey Nut Cheerios, real cinnamon in Cinnamon Toast Crunch and real cocoa in Cocoa Puffs. 

We also offer more than 15 gluten-free cereal options. During the 2016 back-to-school season, cereal lovers bought nearly 104 million pounds of gluten-free cereals from General Mills.

It’s not only nourishment that we provide at the breakfast table.  

Last year, schools across the U.S. earned nearly $9 million dollars from General Mills cereals through the Box Tops for Education program – where cash earned from clipping Box Tops can be used to purchase books, computers, playground equipment and more.

See the difference Box Tops makes in schools from coast-to-coast, here.

Whether it’s by the spoonful, or the handful – in the morning or after school – we think your favorite cereals should be equal parts goodness, wholeness and deliciousness.

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