Sep 24, 2017 • By

Box Tops seeks out the “unclipped”

Gaps in funding continue to force schools to make tough decisions about prioritizing supplies. To help make ends meet, Parent/Teacher Associations (PTAs) and booster clubs organize fundraisers for students, who sell everything from cookie dough to gift wrap.

For more than two decades, one program has been helping to bridge this gap in the U.S. by turning trash into cash. Since 1996 more than 70,000 K-8 schools have earned more than $840 million through the Box Tops for Education program.

Yes, you read that right. $840 million. Who knew that 10 cents per Box Top could reach that level of funding for schools?

You can see videos of the program’s impact at Behlau Elementary, The Bright School, and Benjamin Franklin Elementary, among others, here.


Yet, millions of dollars’ worth of Box Tops go “unclipped” every year. That’s like throwing away money your local school can use to buy library books, art supplies, laptops and more.

This week, school supporters are taking to the streets (their neighborhoods, that is) to do something about it.Box-Tops-for-Education-Week-logoKicking off today, the first National Box Tops for Education Week will encourage communities around the U.S. to collect as many Box Tops as possible through clipping drives to help earn much-needed funds for local schools.

It’s simple. Adult volunteers will collect Box Tops from neighbors and friends.


Box Tops are found on packages of everything from granola bars to cereal to trash bags and more – so practically every household in America can make a difference.

“There are millions of dollars in potential school funds sitting on store shelves just waiting to be clipped, but a staggering number of Box Tops go unclipped each year,” says Melissa Wildermuth, who oversees the Box Tops for Education program at General Mills. “Through this inaugural National Box Tops for Education Week, we’re reminding parents and community members just how easy it is to make a meaningful and positive impact on their local schools.”Genevieve-Gorder-with-Box-Tops-products

To spread the word, the Box Tops team enlisted HGTV star (and avid Box Top-clipper) Genevieve Gorder to help.

Just last week, Gorder participated in a test market kick-off clipping drive in her hometown of Minneapolis, Minnesota. She walked door-to-door in her childhood neighborhood with other volunteers.

The team collected almost as many Box Tops in just one day as the school collected all last year. That’s thousands of Box Tops, just sitting in pantries and recycling bins, waiting to be turned into cash for the neighborhood’s schools.


Gorder also participated in interviews with People, The Daily Buzz, Entertainment Tonight Online and more. And she connected with her fans about the Box Tops campaign during a Facebook Live event.

To take part, simply clip Box Tops off the package of participating products, and turn them into a participating school.

Head to to learn more and see what schools in your area participate.

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