Why Pudding Roll-Ups rolled out
“Unwrap the flavor! Roll out the fun!” was the introductory promotional tagline for the first-of-its-kind wholesome pudding snack made with non-fat milk as the first ingredient.
It was 1987 when Betty Crocker rolled out Pudding Roll-Ups. They were inspired by our successful Fruit Roll-Ups fruit-flavored snacks.
Pudding was popular in the food industry at the time, and in 1988 Betty Crocker introduced Pudding Bits to create a stronger pudding franchise for the company.
Available in milk chocolate, chocolate fudge and butterscotch flavors, each box contained eight Roll-Ups.
Despite the variety, not to mention the effort, Pudding Roll-Ups and Bits were soon discontinued.
Jessica Faucher, our archivist, and Katie Gamache from our Archives team, unwrap the short-lived lives of these pudding snacks in the latest episode of our “Inside the General Mills Archives” video series.
The show appears monthly, and features many of your favorite brands and promotions from the past, plus people or projects that were a big part of the company’s history.
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