Nov 29, 2017 • By

Cookie kits that were a holiday hit

Cookie season is in full swing. Sure, cookies of all kinds taste delicious, but the time and effort it takes to make and bake great looking and great tasting cookies varies depending on whether you’re making them from scratch or buying a batch that’s ready for the oven.

General Mills has been helping families bake holiday cookies for more than 150 years, and over time we’ve continued to find innovative ways to make the cookie-baking process easier.

One example of this dates back to 1957 when Pillsbury released Slice n’ Bake Cookies. They required no mixing, you’d just remove the dough tubes from your refrigerator, slice them and place the cookie pieces on a baking tray.


Shortly after Slice ’n Bake Cookies were introduced, Pillsbury introduced Holiday Cookie Kits. The kits included two rolls of Slice ’n Bake cookie dough in various flavors. The kits featured free stencils and decorating ideas printed inside the wrapper.


Jessica Faucher, our archivist, and Katie Gamache from our Archives team, share a slice of the Cookie Kits’ past in the latest episode of our “Inside the General Mills Archives” video series.

The show appears monthly, and features many of your favorite brands and promotions from the past, along with people or projects that were a big part of our history.

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Learn more about our history on or in our History category on this blog. 

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