Doughboy helps Santa make magic
Santa Claus and his red suit are in a lot of commercials this time of year. But it’s been a few years since our favorite chef hat-and-neckerchief-wearing Pillsbury Doughboy has appeared in one of the brand’s holiday ads.
If a new Doughboy commercial was on your wish list, we’ve got quite the gift for you.
The short and sweet video shows a little boy walking downstairs in his home late at night while the sounds of giggles and ho-ho’s come from his family’s living room.
As he peeks around the corner he sees Santa and the Doughboy exchanging belly pokes and giggles. The narrator’s voice says, “In this home, we believe.”
“The Doughboy has not appeared in our advertising for a couple of years, and our consumers and employees, including myself, are really excited to bring him back,” says Joanna Hargus, a senior marketing manager with Pillsbury. “Santa is magical, and in his own way, so is the Doughboy. They both represent holiday spirit and tradition.”
The ad tells a Christmas story in a matter of seconds, while perfectly aligning with the heart of Pillsbury’s new campaign, “Made at Home.”
“Made at Home is about celebrating family and the important things made in homes across America, including values, traditions, memories and of course, Pillsbury,” says Hargus.
“This ad with the Doughboy is about believing in the magic of the holidays and capturing an innocence and spirit that is so important this time of year. Whenever we have shown the ad to anyone, we see smiles light up their faces”
“Santa” will start airing on Thanksgiving Day, as the Doughboy makes his appearance in the Macy’s Thanksgiving Day Parade.
The Doughboy is an important part of Pillsbury’s heritage, and we hope he warms a lot more hearts, and homes, this holiday season.
Have an idea for a story you’d like to see on “A Taste of General Mills”? Email us at email@example.com.
Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.