HaagenDazs-La-Couronne-de-Konstantin-Grcic
Dec 14, 2017 • By

Crowning 10 years of Häagen-Dazs holiday cakes

When it comes to creating unique holiday ice cream cakes, Häagen-Dazs is the reigning champion. 

For 10 years the indulgent ice cream brand has released limited-edition holiday cakes exclusively for sale at select Häagen-Dazs shops across Europe, particularly in France. 

German designer Konstantin Grcic created this year’s crown jewel of festive cakes. 

Haagen-Dazs-cakes-2017-ice

The two cakes this year are literally shaped like crowns. 

The “Iconic” brown crown cake is a crispy praline biscuit, topped with the famous Häagen-Dazs Macadamia Nut Brittle ice cream, delicious Belgian Chocolate, and a salted caramel coulis layer. Close-up-of-brown-Haagen-Dazs-cake

And the “Original” white cake features mango sorbet and a smooth vanilla ice cream on a speculoos dacquoise biscuit. A chocolate cream is enhanced by a dash of sourness brought by a mandarin compote hidden in the middle of the crown. 

“This long-lasting tradition of these cakes is a great way for our brand to express itself and take the floor in a more artistic and emotional way,” says Gaëlle Cauchois, brand manager for Häagen-Dazs. “It enables us to connect differently with consumers at this special time of the year, while reaffirming the brand’s premium quality.” Haagen-Dazs-La-Couronne-de-Konstantin Grcic-white-cake-on-pillow

Inspiration for this year’s design stemmed from the crown being a strong symbol of celebration, dreams and holiday traditions. 

The exclusive cakes launched December 1 in Häagen-Dazs shops across France, as well as in a few shops in Spain and Germany, and are available for purchase through the end of the month. “These cakes represent all what you can wish for around the holidays, extra-indulgence combined with an elegant and majestic aesthetic,” Cauchois says. “For the Häagen-Dazs brand, this majestic design is a way to crown 10 years of a Christmas cake saga.” 

Past Häagen-Dazs holiday ice cream cakes include the Village, the Cloud, the Ice Moon, the Flower, the Iceberg, the Christmas Tree, the Snowflake, the Calendar and the Ice Show cake.

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