Crowning 10 years of Häagen-Dazs holiday cakes
When it comes to creating unique holiday ice cream cakes, Häagen-Dazs is the reigning champion.
For 10 years the indulgent ice cream brand has released limited-edition holiday cakes exclusively for sale at select Häagen-Dazs shops across Europe, particularly in France.
German designer Konstantin Grcic created this year’s crown jewel of festive cakes.
The two cakes this year are literally shaped like crowns.
And the “Original” white cake features mango sorbet and a smooth vanilla ice cream on a speculoos dacquoise biscuit. A chocolate cream is enhanced by a dash of sourness brought by a mandarin compote hidden in the middle of the crown.
“This long-lasting tradition of these cakes is a great way for our brand to express itself and take the floor in a more artistic and emotional way,” says Gaëlle Cauchois, brand manager for Häagen-Dazs. “It enables us to connect differently with consumers at this special time of the year, while reaffirming the brand’s premium quality.”
Inspiration for this year’s design stemmed from the crown being a strong symbol of celebration, dreams and holiday traditions.
The exclusive cakes launched December 1 in Häagen-Dazs shops across France, as well as in a few shops in Spain and Germany, and are available for purchase through the end of the month. “These cakes represent all what you can wish for around the holidays, extra-indulgence combined with an elegant and majestic aesthetic,” Cauchois says. “For the Häagen-Dazs brand, this majestic design is a way to crown 10 years of a Christmas cake saga.”
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